Bob Barker was the series' longest-running host from its 1972 debut until his retirement in June 2007, when Drew Carey took over. The program premiered on September 4, 1972, on CBS. Contestants are selected from the studio audience when the announcer states the show's famous catchphrase, "Come on down!" The show revolves around contestants competing by identifying accurate pricing of merchandise to win cash and prizes. The Price Is Right is an American television game show created by Bob Stewart, Mark Goodson and Bill Todman.
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